Hipstamatic is a photography company aiming to inspire the world to live more beautifully and creatively.

Through a variety of offerings, including Hipstamatic, Oggl, IncrediBooth, and Snap Magazine, Hipstamatic encourages its community to tap into their inner artist and use photography as a gateway back to creativity.

Lucas Buick

Founder & CEO


Lucas Buick, 29, is a graphic designer turned entrepreneur. A graduate of the University of Wisconsin at Stevens Point, Lucas spent time after college working as an editorial art director at various publications, but quickly realized he wanted to bring his own artistic vision to the world.

In 2006, he founded Synthetic Corp. with his best friend, Ryan Dorshorst, which focused mostly on design, brand and web consulting.In 2009, Synthetic Corp.'s focus shifted to mobile software. That pivot, coupled with Lucas' passion for shooting on his Polaroid SX-70, resulted in the birth of Hipstamatic.

Today, Lucas continues to dedicate his work to helping people beautifully capture their lives, and is committed to making Hipstamatic a driving force for creativity across a multitude of platforms, based on his belief that art and visual storytelling can change the world.

Ryan Dorshorst

Founder & President


Ryan was born and raised in the corn fields and cranberry bogs of Wisconsin. After graduating from Stevens Point with a BFA in Graphic Design he moved to Minneapolis where he ran a design and branding shop out of the side of a snowbank with Lucas for several years (although Lucas worked remotely from a different snowbank in Chicago). After launching Hipstamatic he decided it was time to move to a warmer locale and began a journey west that ended in San Francisco. In his spare time he enjoys building Legos and playing N64. He also cooks a pretty mean lasagna.

Aravind Kaimal

Creative Director


Aravind Kaimal was born in 1980 in the south of India, where, at the tender age of 17, he embarked on a bold new journey to the United States. He obtained his BFA at Columbia College Chicago, and soon started his love/hate relationship with design while working at various publication and ad agencies. His artwork is cognitively influenced by the chaos and simplicity of the two cultures he grew up in. As the Creative Director of Hipstamatic, Aravind likes to get shot out of a rifle barrel into new and exciting projects with throbbing frequency. He's always moving forward with the Hipstamatic philosophy of not remaining too comfortable in one spot.

Mario Estrada

VP of Special Projects


Lover of today. Designer of life. Mario Estrada studied at the University of Wisconsin - Stevens Point where he double majored in Graphic Design/Spanish and minored in Photography/Art History. He worked for years as a Designer and Art Director before joining Synthetic to handle their active community. Essentially, Mario went from showing people to telling people and he likes it.

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