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Press Room

Resources and Press Coverage


Inc. Magazine

Today, Hipstamatic boasts over 4 million users and brought in $10 million in revenue last year. It has also become [the company’s] flagship product, and inspired...a portfolio of other photo apps.
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New York Times

Scores of photography titles are in the App Store. Many are terrific, but not one matches Hipstamatic’s blend of simplicity, serendipity and art. The app is a filter that will unpredictably saturate, blur or discolor your images, among other things. The results are always surprising and often stunning. Add packs of lenses and film effects for $1 apiece.
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San Francisco Chronicle

The founders of Hipstamatic, two 29-year-old Wisconsinites with graphic design degrees, have brought quirky, stylish flair to the Web without connections to venture capitalists or Silicon Valley insiders. With $1.83 in their corporate account, they started a company that - unlike many tech enterprises - was profitable from the day it launched.
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Fast Company

Now, when users snap a pic on Hipstamatic, they'll have the option to push the photo to Instagram, just as one might push a Foursquare check-in to Twitter. Users can auto-tag the photo with the particular lens, film, and flash used, and add a comment--all from Hipstamatic.
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Mashable

W‘s Hipstapak joins a series of other lens & films designed for fashion photography enthusiasts. Leading into New York Fashion Week in Sept. 2011 and again in Feb. 2012, Hipstamatic partnered with photographer Chiun-Kai Shih to release a high-saturation lens and later a cool-tone lens to capture the aesthetic of classic American beauty.
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